Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most effective business asset. There is a common misconception that registering a company, purchasing the urls and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from with the golf irons brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of this business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories in the market.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The Trademark Objection Reply Filing online application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the plethora of goods and services went for under the application.